Master Lock, makers of the well-known locks that’s been shot, flamed, boiled, frozen and still worked – are now entering into the land of the Apple iPod case makers. Yes, a Master Lock inspired case; nothing short of a Fargo Wells entry might actually prove to be safer.
iPods have quickly become some of the most popular and widely used portable media devices by people of all ages, with over 170 million sold worldwide since its introduction in 2001. Their frequent use while people are on the go and potentially less attentive to their surroundings have made them an easy target for would be thieves on campus, in urban areas, on city transportation systems, and in many other public environments.
Master Lock, www.masterlock.com, the innovative industry leader in locks and security products, recognizes the importance of the personal and financial investment iPod users have made in their media players, and has now made protecting these devices more convenient with the introduction of the first-of-its-kind iCage™, a family of locking skins for iPod players. The iCage includes a durable, lightweight protective skin, set-your-own 3-digit combination lock for keyless convenience, flexible cable for lock-down security, and three (3) invisible shrink wraps for screen and body scratch protection. Best of all, the device remains fully functional in the new locking skin with access to all ports for the user.
With the massive proliferation of personal digital audio players, experts agree that the devices have contributed to increases in violent crimes. In major urban areas like New York, Washington, DC, San Francisco and Los Angeles, crime statistics compiled between 2004 and 2007 show a substantial rise in iPod and cell phone robberies.
“So many people have made their iPod an essential part of their lives and that means more, and often easier, opportunities for theft. The iCage™ maintains the ease of use of these devices while keeping them more secure,” said John Heppner, president and CEO of Fortune Brands Storage and Security, which includes Master Lock. “The iCage locking skin enhances the iPod user experience by making security possible wherever and whenever people are using them.”
The new iCage is available for the 4GB and 8GB iPod nano; and the 30GB, 60GB, 80GB or 160GB iPod classic. It has a suggested retail price of $14.99 for the nano models, and $19.99 for the classic models. For more information about Master Lock’s new iCage™ and other security tips to keep you and your belongings safe, visit www.masterlockitup.com.